Mazda Motor Europe appoints President and CEO
Mazda Motor Europe (MME) announced today that effective April 1, 2019, Yasuhiro Aoyama, currently the CEO of Mazda Motor Corporation Japan, will become President and CEO of MME, with Jeff Guyton becoming President of Mazda North American Operations (MNAO) thereafter. how he will lead European operations since 2009.
As Mazda moves forward with its next-generation products, including the recent Mazda3 and Mazda CX-30, the time is right for the management change that we have been planning in North America and Europe, two regions vital to continued growth. North America is Mazda's largest market in terms of sales and profits. We are also currently building a new assembly unit in partnership with Toyota and are making significant investments with our channel partners to strengthen our brand. Jeff Guyton has built an excellent team in Europe that has delivered profitable growth, a strong brand and excellent relationships with partners in the region. We are delighted that he will take on his new role at this important time for our business. I am also very pleased that Yasuhiro Aoyama will take a new position to continue working with a strong team in Europe, ”said Akira Marumoto, Director Representative, President and CEO of Mazda.